Netflix: The very bad news just fell on users...
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Netflix: The very bad news just fell on users…

Netflix is ​​a video streaming giant. During the confinement period, we can say that the company was at its peak. On the other hand, a few months ago, Netflix lost some first-time subscribers. Has the subscription become too expensive? In all cases, New offer cheaper It will be available soon. Cheaper, of course, but in return, there will be advertising places.

The rivalry between Disney and Netflix

Last month, the number of Disney subscribers on all of its platforms (Disney+, Hulu, and ESPN+) exceeded the number of Netflix subscribers. After 5 years of effort, Disney has won its bet to get rid of Netflix, flowing star.

Here are the numbers:

  • 221.1 million Disney subscribers
  • 220.7 million Netflix subscribers

As you can see, Disney wins quite a bit Hundreds of thousands of subscribers. What will Netflix do in response? According to Variety, the new cheaper show that Netflix will launch soon is specifically designed to surpass Disney+.

In addition, the giant has announced a similar show that will begin in December in the United States. It should also be noted that the Netflix show was initially Planned for 2023even in 2024. However, for some reason, it accelerated.

Where will the new Netflix show be available?

Unlike Disney who intend to New show exclusively in the USNetflix offers its new version in different countries:

  • France
  • United States of America
  • Canada
  • Germany
  • United kingdom

We can say that the platform is thinking big. After all, Netflix is ​​not multinational for nothing. Moreover, it is not just about streaming videos. The company specializes in the distribution, production and exhibition of film and television works.

Netflix: a new format for less than 10 euros

Consider inflation and different current economic problems, Netflix targeted the cost. Why this new reform? As you know, one of the platform’s interests so far has been to watch its shows without being bothered by ads.

Only here, the cost will be cheaper, but there will be Ads. According to information obtained by Bloomberg, this new subscription will cost between 7 and 9 euros per month.

Significant reduction compared to the standard subscription price of €13.50 per month. Save 4-6€ for a few minutes of ads. What is more advertising that is not Not necessarily monotonous.

Advertising methods for this new offer

Note that at the moment, no official communication from Netflix has been posted. That said, according to Rumors compiled by BloombergHere are some details:

Ad duration

For the series ads 15 to 30 seconds It will be shown at the beginning and while watching. They will do a total of 4 minutes for an hour. So in a 45 minute episode, there will only be 4 ads.

Remember that this is the case for American channels 18 to 23 minutes Hourly ads. This allows you to set the record straight! It saves you more downtime from going to the bathroom. For feature films, ads will appear at the beginning of the video only.

Frequency of the same ad

The most annoying thing about ads is that the same ad appears multiple times. Surely you have already tried this. Well, make sure that with Netflix you will have time for itForgot an ad before seeing her again.

Here is the data:

  • The series has one advertisement per hour.
  • For movies, three identical ads per day.

Offers for advertisers

For ad buyers, Netflix and its partner Microsoft offer an app Cost per thousand views (CPM). The starting price will be $65 per thousand impressions. However, this is still a small value.

This price varies depending on the target viewers. Advertisers can order the 10 most-watched series per month or choose certain genres (comedies, dramas, etc.). Country targeting is also a scheme.

In return, age, gender, viewing habits, or time of day will not be used targeting criteria. At least no additional costs will be deducted for this.

To reassure advertisers, Netflix claims it can We welcome 500,000 new subscribers by the end of 2022.


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